TikTok, with its explosive growth and popularity, has become a powerful platform for both individuals and brands to showcase their creativity and engage with a massive audience. In this article, we will tell you about the 17 effective strategies to help you grow your followers on TikTok, enhancing your chances of achieving viral success.
Why TikTok Follower Growth Matters:
Before we dive into the strategies, it’s crucial to understand why growing your follower count on TikTok is essential. TikTok’s home screen consists of two main feeds: “Following” and “For You.” While the content on the “For You” page is determined by the platform’s algorithm, the “Following” feed exclusively features content from the accounts that a user follows. Consequently, having more followers means that your videos will appear in more “Following” feeds, increasing the likelihood of engagement and shares and also you can make money on TikTok if you have more followers.
With that understanding in mind, here are the 17 strategies to boost your TikTok follower count:
1. Identify Your Target Audience:
- To begin growing your TikTok following, it’s crucial to know who your ideal audience is.
- Analyze competitors and influencers in your niche to understand the type of content that resonates with your target demographic.
- Review your customer persona and tailor your content to what your audience wants to see.
2. Pay Attention to Trends:
- TikTok is driven by trends, with many videos following similar templates or using the same sound clips.
- Consistently consume TikTok content to identify recurring trends, challenges, and popular sound bytes.
- Explore the “Search” section for trending news and topics to stay updated on relevant trends.
3. Create a TikTok Challenge:
- TikTok challenges are a hallmark of the platform, often involving dances, dares, or specific themes.
- Consider launching a branded challenge with a unique hashtag to engage your audience and encourage user participation.
- Participate in community challenges initiated by popular TikTokers when they align with your brand.
4. Include the Right Hashtags:
- Just like other social media platforms, hashtags on TikTok help users discover your content.
- Avoid spammy practices by using relevant hashtags that relate to your video’s content.
- Experiment with popular TikTok hashtags, such as #fyp or #foryou, to potentially increase your video’s reach.
5. Publish TikTok Videos at the Right Times:
- Determine the optimal times to post by analyzing your TikTok analytics, specifically the “Follower activity” section.
- Aim to publish content just before your followers’ most active periods to maximize visibility.
- Keep a log of your posting times to refine your strategy over time.
6. Leverage Music and Trending Songs:
- Incorporate popular sound bytes into your videos to capture viewers’ attention.
- Observe what music clips, songs, or audio snippets are trending and integrate them into your content.
- Pay attention to TikTokers and brands that effectively use trending songs for inspiration.
7. Add Closed Caption Text to Your Videos:
- Enhance accessibility by including closed caption text in your TikTok videos.
- Enable automatic captions (with manual editing) or overlay your videos with text to cater to a wider audience.
- Ensure that both hearing-impaired and non-native speakers can enjoy your content.
8. Share User-Generated Content:
- Encourage user-generated content by featuring videos from your audience on your TikTok profile.
- Always provide credit to the original creators by tagging them in the caption.
- Showcase unboxings, reviews, or customer testimonials to build trust and authenticity.
9. Use the Right Hashtags and Create Engaging Captions:
- Craft captions that provide context, humor, or valuable insights to complement your video content.
- Research and select relevant hashtags that align with your video’s message.
- Utilize tools like “TikTok Hashtags” to discover trending and suitable hashtags for your posts.
10. Create TikTok Stories:
- TikTok now offers the “Stories” feature, allowing you to share short video clips that last for 24 hours.
- Use TikTok Stories to offer behind-the-scenes content, share spontaneous moments, or engage your audience with fresh, offbeat content.
- Early adoption of this feature can help you stand out as it gains popularity.
11. Work with TikTok Influencers and Creators:
- Collaborate with popular TikTokers to increase your brand’s visibility and reach a wider audience.
- Influencers can create authentic content that resonates with their followers and potentially drives them to your profile.
- Consider micro-influencers if your budget is limited but you still want to tap into influencer marketing.
12. Create a Content Series with Multiple Videos:
- Engage your audience by developing a multi-part video series.
- Analyze the videos that resonate most with your viewers and consider expanding on those topics.
- Encourage audience participation and anticipation by hinting at upcoming videos in the series.
13. Cross-Promote Your TikTok Videos:
- Promote your TikTok content on other social media platforms like Instagram, Twitter, and YouTube.
- Repurpose your TikTok videos, ensuring they meet platform-specific requirements.
- Leverage your existing audience on other platforms to encourage them to follow you on TikTok.
14. Use TikTok Features to Engage Your Audience:
- Interact with other TikTok users by liking, commenting, stitching, or dueting their videos.
- Stitching allows you to add your video to the end of another user’s video, providing additional commentary or context.
- Duetting places your video alongside another user’s video, facilitating reactions and collaborations.
15. Implement CTAs (Call to Actions):
- Include calls to action in your videos, encouraging viewers to visit your profile, check out similar videos, or follow you.
- Employ text overlays or captions to deliver CTAs effectively.
- Use this tactic judiciously, particularly in video series or for special announcements.
16. Monitor Your Growth and Double-Down on What Works:
- Regularly analyze your TikTok analytics to gain insights into your audience’s preferences.
- Identify videos with significant reach or trending potential within the last week.
- Continuously adjust your content strategy based on performance data, even if it means abandoning less successful ideas.
17. Diversify Your Content with Ads:
- Consider allocating a portion of your marketing budget to promote your TikTok videos through ads.
- TikTok offers ad formats like brand takeovers and in-feed ads to showcase your content to a broader audience.
- This strategy can provide a foundational understanding of what resonates with your audience, guiding your future video creations.
Conclusion
TikTok is a dynamic platform with immense potential for brand awareness and revenue generation. By implementing these 17 strategies, you can not only grow your TikTok followers but also harness the full power of this engaging social media platform. Don’t miss out on the opportunities TikTok offers; start exploring, creating, and growing your TikTok presence today!